If you’re in search of a new online betting platform to join, we’ve compiled an extensive list for your review. This list encompasses a variety of UK bookmakers, including both well-established operators and newcomers.

Each of these provides its unique welcome package and sign-up offer that merit your attention. If you’re keen on discovering the latest online betting platforms that have recently entered the UK market, you’ll find another comprehensive list further below.

Best betting sites: What sport can I bet on this week?

Another international break in the football season has arrived, with Gareth Southgate’s England team scheduled to play two matches at Wembley Stadium over the next week. First up is a friendly against Australia on Friday evening, followed by a European Championship qualifier against Italy, a rematch of the Euro 2020 final.

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There are several significant qualifiers happening, including Spain’s showdown with Scotland, where the Scots aim to secure a double victory over La Roja, and France’s visit to the Netherlands.

In rugby, the World Cup has progressed to the quarter-final stage, featuring four exciting matches, starting with Wales vs. Argentina in Marseille on Saturday, followed by a highly anticipated clash between Ireland and New Zealand at the Stade de France in Paris. England, fresh from a close win against Samoa, will take on a talented Fiji side in Marseille on Sunday, while hosts France and defending champions South Africa meet in a crucial encounter in the French capital.

The Cricket World Cup in India enters its second week, with headline fixtures including England vs. Bangladesh on Tuesday, Australia vs. South Africa on Friday, and the much-anticipated India vs. Pakistan match on Saturday.

On Saturday, KSI faces Tommy Fury in Manchester, with Fury aiming to build on his victory over Jake Paul.

Horse racing enthusiasts have exciting meetings at Chepstow, Newmarket, and York this weekend, with the Cesarewitch Handicap at Newmarket being the highlight of the action. Bettors can take advantage of our expert tips to guide them in their racing endeavors this week.

Best betting site of the week: bet365 Bet – Bet £10 get £30 in free bets

The bet365 offer is our top choice for the best betting site of the week, further solidifying its reputation for offering some of the finest markets and appealing new customer deals. With the Rugby World Cup taking the spotlight, bet365 provides excellent options for the tournament, featuring a variety of markets for the four quarter-finals taking place over the weekend.

Their new customer offer presents a chance to receive £30 in bet credits with an initial wager of just £10.

How we chose the best betting sites

We are thrilled to present our thoughtfully curated selection of the top UK betting sites. Our team has leveraged their industry knowledge and expertise, combined with qualitative analysis conducted by data professionals at the UK Bookmaker Awards, to create this guide tailored for new customers.

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In our quest to deliver unbiased ratings and identify the premier operators, we’ve gone the extra mile by creating accounts, depositing funds, and placing bets with each bookmaker. Throughout this evaluation process, we meticulously scrutinize the unique features offered by UK betting sites.

Ensuring the accuracy and relevance of our list remains our utmost priority. This is why we continuously review and update our rankings and assessments to stay in step with the latest market trends. If any new information emerges, we promptly adjust our ratings for UK betting sites to incorporate these changes

How we chose the best betting sites: The premium categories to look out for

When assessing the top new betting sites, we anticipate that they possess certain fundamental features, which we will delve into in more detail later. However, it is the truly exceptional online betting sites that distinguish themselves with their premium qualities. In the subsequent sections, we have emphasised some of these distinctive characteristics:

Range of Markets

While well-established bookmakers typically cater to popular markets such as major football leagues and global horse racing, not all of them provide options for more niche sports and events, or even the markets on reality TV shows such as Love Island and I’m a Celebrity…

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In our evaluation, we go beyond assessing the range of offerings and also consider the comprehensiveness of football markets, including specific details such as player fouls that may not be covered by certain bookmakers.

To assist readers in finding operators that offer the widest variety of markets, we have included the top five recommendations from the UK Bookmaker Awards in the table. These recommendations are based on the recognition given in the awards to operators with exceptional market coverage.


The availability of live streaming for popular sports such as football and horse racing has emerged as a crucial feature for many bettors, and the finest online betting sites consistently acknowledge its importance. Leading sites like bet365 offer live streaming for leagues such as La Liga and Serie A.

In our assessment of the top UK betting sites, we take into account the accessibility of live streams, the associated deposit and betting conditions and how they contribute to the overall platform.

Live streaming holds significance in the betting experience category of the UK Bookmaker Awards. This enables us to present the top five bookmakers based on their performance in this particular area, highlighting their commitment to providing an exceptional live streaming experience for users.

Bet Builders

In recent years, bet builders have emerged as one of the fastest-growing features in football betting, experiencing a significant increase in popularity and usage among punters. Bet builders allow you to combine multiple choices in a game, resulting in the creation of large and enticing odds.

However, not all bookmakers provide the same number of markets or allow the combination of selections across events, which is a factor that influences our rankings. We consider the availability and flexibility of bet builders when evaluating the top UK betting sites.

Early Payout

The early payout feature has become a notable innovation among popular bookmakers such as bet365, Sky Bet and Paddy Power. While the specific details of such promotions may vary among bookies, the core concept remains consistent. If the football team you have placed a wager on takes a 2-0 lead, you will receive a full payout regardless of the final outcome of the match. It is important to mention that this promotion may not be available in other markets where the odds are slightly higher.

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The Best Betting Sites In The UK – Our Top Picks Explained

1. bet365

bet365 is the largest online bookmaker in the world, boasting over 35 million customers. BookieExpert users have consistently rated bet365 as the top online betting site for several years. In our guides, we assess betting sites based on a wide range of criteria.

One BookieExpert user, Richerfrantz, had this to say about bet365: ‘The most diversified bookmaker, covering all sports and events worldwide, offering a wide variety of available markets, a cash-out option, clean design, intuitive, easy to use, among other benefits…


2. BetVictor

BetVictor consistently receives high ratings in many of our betting site research guides, offering competitive odds for both horse racing and football. Mobile bettors, in particular, express their satisfaction with BetVictor, and this is supported by our analysis of the best betting apps, where BetVictor ranks as the top choice.

One BookieExpert user, touchofoscar, was impressed enough with BetVictor to leave this review: ‘BetVictor is an excellent sports betting site with a clear and concise layout, offering a wide range of sports and betting options. It’s refreshing that they allow very low stakes and deposits, making them accessible even to the most cautious punters.


3. Kwiff

Kwiff has been making significant strides in the UK online betting arena with its modern and innovative approach. As a Kwiff user, you can experience the excitement of unexpected extra payouts, supercharged bets with odds of up to 2000x, enticing promotions, and rewarding loyalty benefits. If you’re seeking a unique and refreshing way to bet, give Kwiff a try.


One BookieExpert user, iambenicto, was thoroughly impressed with Kwiff and shared, ‘I’ve been using Kwiff for over a month now. This bookmaker is, in my opinion, the best overall among all bookmakers. It’s easy to use and reliable for those who prefer user-friendly apps. Depositing and withdrawing are hassle-free, and there are great offers and numerous bonuses.

4. Unibet

Unibet stands out in the realm of football odds and market selection. Renowned for its top-tier sports betting app and extensive market options across various sports, it’s a part of the Kindred Group.


One BookieExpert user, nors, has noticed the improvements made by Unibet as a bookmaker and shared his experience, stating, ‘Unibet is offering a lot of promotions, especially in horse racing. During every major festival meeting, they introduce something new, and I find myself betting with them more than ever before. I particularly appreciate the free bet club and extra place specials. If they continue in this positive direction, I anticipate that I will switch to Unibet for other sports and drop another bookie.

5. Pari Match

New uk betting sites, Pari Match

Pari Match is a relatively lesser-known betting brand, despite having a history of over 17 years in the industry. What’s not surprising is the robust OLBG user ratings, especially when you realize that beneath the different branding, you essentially have the same site as BetVictor. Pari Match is known for its excellent esports coverage, a strong in-play offering, and highly-rated customer service.

One BookieExpert user, CJMST380, had high praise in their review of PariMatch, stating, ‘If you enjoy betting on a wide range of sports or playing casino-style games, then I would recommend Parimatch UK. They offer markets on the majority of sports with competitive odds. The website and app layout is very clear and user-friendly.